Terms of Service

1. Operator

These Terms of Service (the “Terms”) govern the use of the MarketingAgency platform (the “Service”) operated by Hotel Říčky s.r.o. (the “Operator”). By registering or using the Service, you agree to these Terms in full.

2. Service definition

The Service is a SaaS platform (Software-as-a-Service) for automating digital marketing of clients. It allows you to:

• Connect Google Ads, Meta Ads, Sklik, and other advertising platforms
• Connect analytics tools (Google Analytics 4, Search Console, Tag Manager)
• Connect Facebook Pages, Instagram Business, Google Business Profile
• Manage Page Insights, Reviews, Reputation management
• Automatically publish content (Facebook posts, Instagram posts/reels) after user approval
• Use AI agents for performance analysis and recommendation generation
• Multi-tenant isolation for agencies managing multiple clients

The Service is available at marketingagency.cz and its subdomains.

3. Rules of use

The user agrees to use the Service in accordance with the “fair use” principle, and specifically:

• No spam — the user must not use the Service to send unsolicited communications (spam), deceptive advertising, or fraudulent campaigns.
• No infringement of third-party rights — the user must not publish content that infringes copyright, trademarks, personality rights, or good morals.
• No scraping of Meta / Google APIs outside official integration — only the use of official Meta Graph API, Google Ads API, Google Analytics Reporting API, and others via our platform connector is permitted.
• No reverse engineering of the Service, its components, or AI models.
• No click fraud or creation of fake conversions, tracking, or engagement metrics.
• No account sharing between unrelated parties — use the Organizations + Members feature for team collaboration.
• Compliance with Meta and Google Platform Policies — the user is responsible for ensuring that their use of the OAuth integration does not violate platform terms.

Upon violation, the Operator may immediately terminate the contract without any refund of paid fees.

4. Payments and cancellation

• Stripe billing — payments are processed by Stripe, Inc. The Operator does not store credit card numbers.
• Monthly subscriptions — monthly subscriptions are billed in advance at the start of the billing period.
• Cancel anytime — the user may cancel the subscription at any time with effect from the end of the current billing period. No refunds for partial periods.
• Plans and pricing are listed at /pricing. The Operator reserves the right to adjust pricing with 30 days' notice.
• Limit overage (AI tokens, emails, projects) — the user will be notified and either upgraded to a higher plan or paused.

5. Limitation of liability

The Service is provided “as is”on a “best effort” basis. The Operator:

• Does not warrant advertising campaign results, conversion rates, ROI, or invested budget.
• Is not liable for outages of connected platforms (Google, Meta, Stripe) or for their API changes that may cause temporary integration outages.
• Is not liable for AI agent decisions in autonomous mode. The user is responsible for setting appropriate limits and approval processes.
• Is not liable for consequences caused by errors in data supplied by the user or third parties.

The Operator's maximum liability is limited to the amount of fees paid in the past 12 months of subscription. In particular, the Operator is not liable for indirect, consequential, or incidental damages, lost profits, or data loss.

6. Intellectual property

• The Operator owns the software — all rights to the source code, design, brand, and AI models remain with the Operator.
• The user owns their data — campaigns, content, knowledge base, customer data. The Operator only provides hosting and processing.
• No training on user data — we never use user data to train AI models.
• Data export — the user may request export of their data in JSON / CSV format at any time.

7. Governing law

These Terms are governed by the laws of the Czech Republic, in particular by Act No. 89/2012 Coll. (Civil Code) and Act No. 110/2019 Coll. on Personal Data Processing.

Any disputes between the Operator and the user shall be resolved by the competent court in the Czech Republic, in particular by the Regional Court in Hradec Králové (for disputes involving the Operator as a legal entity).

Consumers have the right to use out-of-court resolution of consumer disputes through the Czech Trade Inspection Authority (coi.cz).

8. Changes to terms

The Operator may unilaterally amend these Terms. The user will be notified of material changes by email or in-app notification at least 30 days before they take effect. If the user does not agree to the change, they have the right to terminate the contract effective as of the date of the change.

Last updated: May 23, 2026 (version 2.0)